
Finn Apps
A full library of various diverse, pre-built, interconnected, and ready to integrate apps and APIs for users to access critical financial and market data.
The Problem
While large clients within the financial world have the time and money to request custom analytics, digital tools, products, and even whole platforms, these require multiple teams of workers and months to even years of labor.
Client
The majority of our client work comes from very large financial entities with the money and time to request a fully custom digital tool, service, design re-vamp, or platform.
Not only does this spread workers thin but it also facilitates a system that ignores smaller businesses that need our design services but can’t afford or have the time for a full custom product build
Labor
A product like this must also greatly limit the labor demands on our design and development teams while still providing a great experience for our new clients’ users
Opportunities
Data Possibilities
The current market and financial capabilities we have through our data specialists offer a wealth of opportunities not just for client asks but for in-house products and platforms
Market Gap
A large amount of small to mid-level organizations within the market are unaccounted for and can be accessed in providing our high caliber user experiences.
Content Resources
With decades of client design work, we have accumulated a library of product designs that can be cross referenced for nearly any market data or personal finance ask
Research Insights
While this product is not fully customizable, it is important the product is designed to be adaptable and feel at home in any buyers’ environment or platform
The context of which these apps will be apart of is highly variable from one buyer to another, from full desktop dashboards to minor mobile widgets
This market area of plausible clients is still rather wide with different tiers of financial technology demand and purchasing power
the demand for a product such as this is higher at an international level, considering cultural differences in other markets through our design is crucial

Design Solution
Fin apps serves a wider clientele and brings our top-of-the-industry data, design, and user experiences to a broader range of users through modular apps financial businesses can mix and match to develop their own platform with
Performance Chart
Financial Health
Estimates
Competitors
ESG Data
Events
Lists
Ownership
Ratios
Diverse Content
A library of a range of different modules or “apps” to allow clients to choose which individual pieces would address their current needs and their customers satisfaction

Integration
It is crucial for each app to be connected for the client to create a digital environment of their own size given their needs that still serves as a cohesive platform
Aesthetic
Every client is unique, while a underlying style had to be established it was intentionally designed to be adaptable to any brand style guides it becomes a part of
Design System
A unique challenge for our new product was to create an entire new design system that was devoid of any style or branding of our own company so as to seem like a blank slate for new businesses to envision within their platform
A deep component structure was necessary in order retain consistency across hundreds of app frames as revisions from testing were made throughout the process and as the library continues to expand in the future
Adaptability
The aesthetic of the full Finn Apps design system was created to be both sophisticated in style but still simple and adaptable enough to envision one’s own brand through each module